Ramona Kasavan of The Happy Days Foundation
Durban born Ramona Kasavan is CEO of The Happy Days Foundation, an organisation she founded to keep girls in school through the sponsorship of her own brand of sanitary pads; Happy Days.
Ramona began her venture in 2013 after reading for her Honours Degree in Brand Leadership and Strategic Marketing. She wrote her final year thesis on the constraints that a lack of basic sanitary pads brings to women and what started out as an idea is now a flourishing Non-Profit Organisation.
After a glittering career in the media for 6 years, moving from Durban to Johannesburg and a certification in Social Entrepreneurship from GIBS, Ramona has found her place in the world and has set herself on a moral obligation to help 3 Million girls stay in school through the Happy Days Foundation while inspiring them and helping to create safe spaces for them to find comfort and acceptance in themselves and own their confidence.
The business provides sanitary pads in rural parts of South Africa and has a direct selling model aimed at unemployed female youths called Pads N Cents. Pads N Cents teaches young women between the ages of 18 and 35 to save, secure and invest in their future through an incubator training that runs for 6 months and equips young South African women with business and entrepreneurial skills in a bid to decrease unemployment levels in the country. The candidates selected are then signed on as sales representatives of the Happy Days sanitary pad which makes the pads affordable and accessible in the community.
This is Ramona Kasavan’s answer to unemployment levels in South Africa.
Follow on Twitter @RamonaKasavan